It’s been done once, twice, and fifteen hundred times: logo (and jersey) concepts for the Quebec Nordiques. What better way to kick off a new segment here at Puck Theory than to do something hockey fans are probably already bored with?
Super hilarious jokes aside, the premise here is that two (or more) designers will both collaborate and compete. In the case of this Quebec Nordiques re-brand or expansion project, it is Chris Walters and myself, Rand Geralt.
The Color Scheme
Chris and I got together, agreed to a color scheme, and bounced ideas off of each other for a few days. The resulting color scheme was navy, light blue, and red. We hoped to evoke the original iteration of the Nordiques in our readers, but also update the identity and make it new.
The Concepts and Themes
When it comes to the Nordiques and Quebec City, there were a few things we both felt strongly enough about to incorporate.
Firstly, we had similar ideas about the general shape. We wanted to combine a lowercase “n” with an uppercase “Q.” A lot of inspiration here does come from the original Nordiques logo: the igloo makes an “n,” and, albeit abstractly, the entire shape is vaguely a “Q.”
Next, and perhaps even more importantly, we wanted ramparts. Quebec being the only city in the entirety of Canada and America with its fortifications still intact is huge. Those fortifications set the city apart from the rest of the league. While the Quebec Remparts exist for this recognition, this is still a major theme that we wanted to explore.
Another key point we came to was a “North Star” or compass. The “Nordiques” moniker originally came from being the northern-most WHA team. This meant, if possible, we wanted to give a nod to the concept of “north” in any way we could.
Our last ideas were classed as “incorporate if possible.” We did consider references to the St. Lawrence River, and possibly the original igloo and stick. We agreed early — very early — to limit the plastering of the fleur-de-lis everywhere. Chris and I agreed that too many Nordiques concepts rely on the crutch of copying the original jerseys without being innovative.
The logo for Concept A hits on most of the things discussed above. We have the ramparts featured prominently, and the “n” and “Q” shapes are easy to pick up on, without being overbearing. The shapes are simple and clean. The primary logo features a four-pointed star, which is a reference to both the North Star and a compass needle. The general color break along the horizon that separates the “n” from the “Q” of the full shape is like the sky versus a snow foreground. The secondary logo is the “n” from the primary with a fleur-de-lis in place of the four-pointed star.
Similarly to Concept A, the primary logo for Concept B hits a lot of the same concepts, just done differently. The “n” and “Q” are definitely present, again without being too in-your-face. Here, the ramparts are part of the letters instead of being a shape in the middle. Front and center is the ever-iconic fleur-de-lis. There is, again, a “sky” color break, this time contrasting with the fortifications. The compass and four-point idea is here, as the general shape of the Q has flourishes in each of the cardinal directions, and the fleur-de-lis seems to be pointing north. Lastly, the tail of the Q seems to — slightly — represent a water flow of sorts. The secondary logo is far simpler and straightforward, as an “N” is made, with ramparts, out of the stick from the original Nordiques logo. The three small fleur-de-lis in the bottom left are a reference to the original jerseys.
You’ve seen and reviewed the collaboration part of the Designer Duel. Now it’s time for the competitive part — where someone wins. We’re sure someone thinks one of the logos belongs on a different jersey. Or, one of the logos is almost good enough, except <opinion>. Or, the color scheme we picked is awful because <opinion>. I doubt anyone’s going to see one concept or the other and truly like every single thing about one better than the other… so comment and let us know!
But for the sake of this duel, vote.
To cast a vote you will need to vote in the poll in THIS THREAD on the Puck Theory Community Forums. If you aren’t yet a member of our site, it’s pretty quick… but comments are welcome both here on the article and on our forums.