The NHL recently greenlit an expansion franchise in Seattle. This has been expected and speculated on for years, so it’s refreshing and exciting to see it come to fruition. So what we should do is throw even more team concepts into the abyss.
Again, Chris Walters and I got together, brainstormed, and decided on a general plan of attack. We learned a little bit from the first Dueling Designers and decided to collaborate even more. New for this second installment of our series is that we made a jersey together and chose to put all concepts on that one jersey design.
We went with Seattle Emeralds as an identity. It’s a name that we think evokes a strong local identity, even if the direct reference to Seattle being the “Emerald City” is perhaps a little hokey. This probably won’t wind up being the team’s actual name, making our adventure a little more fun. For me, it was a chance to break the bonds of a previous Seattle Emeralds concept I had made years ago that has — for some reason — floated out there in the wilds under another person’s name.
Not being tied to an actual team name also freed us up more than the previous Dueling Designers with “Quebec Nordiques” since we were able to go about our work with more of a clean slate with far fewer preconceptions about what the team meant or should look like.
The Color Scheme
This one was easy. We agreed to it almost immediately.
The Concepts and Themes
For the city of Seattle, we focused on a few concepts.
First – Green. The name comes from the evergreens that heavily populate the area, and it’s overwhelmingly the most obvious concept we would touch on.
Second – Gems. Or something to otherwise evoke the idea of the precious mineral we were naming the team after.
Third – Aviation. Seattle is synonymous with the innovations of aviation and we knew we would try to consider incorporating it.
The logo for Concept A hits most primarily on the focus of the evergreen trees of the region. There is a heavy diamond motif, though instead of being a gem-like diamond, it’s the geometric diamond shape, or that of the card suit. There’s an E within the center diamond that doubles as a W for “Washington” when viewed from another angle.
The logo for Concept B focuses, in general, more on the gem shape motif, with an “S” for “Seattle” being relatively prominent in the middle of the gem’s shading. In that shading there are also some subtle evergreen silhouettes, and the two silhouettes on the sides of the “S” in the middle form wings in the negative space as an aviation reference.
Concept C is probably the simplest of the three — not that there’s anything wrong with that! This logo is solely a minimal, straightforward emerald gem shape with an “S” featuring in the linework.
It’s Time To Vote
You’ve seen and reviewed the collaboration part of the Designer Duel. Now it’s time for the competitive part — where someone wins. We’re sure someone thinks one of the logos doesn’t work with the jersey we created. Or, one of the logos is almost good enough, except <opinion>. Or, the color scheme we picked is awful because <opinion>. I doubt anyone’s going to see these concepts and truly like every single thing about them… so comment and let us know!
But for the sake of this duel, vote.
To cast a vote you will need to vote in the poll in THIS THREAD on the Puck Theory Community Forums. If you aren’t yet a member of our site, it’s pretty quick… but comments are welcome both here on the article and on our forums.